NAOCA, NAOKO Hirota. Shoulder bag in pink neoprene, "double zip" model, lining in black fabric, double zip closure running up the handle (very slight stain). With label. Created in 1997. Height : 46.5 cm - Width : 36 cm - Depth : 8 cm Notes : Naoko Hirota, a leading figure in Japanese design, graduated from the prestigious Design Department of Tokyo University of the Arts in 1990. After gaining solid experience at GK Planning and Design, she founded her own brand "Naoca", as well as the Hirota Design Studio, in 1996. Her artistic approach is distinguished by the integration of the "in-house" notion, an approach that emphasizes local design and production, while using unconventional materials. Naoko Hirota's talent was quickly recognized, and her creations were hailed with numerous prestigious awards, including the Red Dot Design Award, the iF Design Award and the Good Design Award in 2014 and 2016. These international distinctions underline the excellence and innovation of her creations.